A Midwife with a passion for laughing and thinking...
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Thursday, August 12, 2010
Lagging Behind
With my husband's deployment coming up very soon, I just find myself without time to devote to the coursework at the moment. I am hoping to have a couple of days soon to be able to do some catching up. I find the course too valuable to let go of completely!
Monday, August 2, 2010
Branding
How does one go about becoming a brand? I think about this. Beyonce, J-LO, and anyone who gets a chance to capitalize on their 15 minutes of fame brands themselves. How many of us are working in industries that have no branding yet? There aren't really any brands for Midwifery. There are well-known individuals. A couple are in this course. So I have to ask, "why am I not able to buy Gloria Lemay brand birth bags?"
After creating an online presence do you try to profit from it? Much of that will depend on why you are there, but we all have to pay the bills. If there is a demand or a niche to be filled why not take the bull by the horn and go all the way.
I am sure there are classy ways of going about this. I certainly don't want midwives running around with Bettie Sheets brand shirts, perfume, toothpaste, etc... But, I am slightly interested in marketing products that might fill a true need AND have my products be known for quality because my online presence has developed the idea that I would only put my name on quality.
My inclination would be to think that in the world of midwifery branding has existed primarily in the written form, as well as in education. I would hope that the lack of branding is because of a sense of purity in the birth world, putting the woman before themselves. However, I wonder if is more a lack of capital. I am not sure if an investor would find developing a product line aimed toward midwives to be lucrative enough. Is is possible to be pure while branding yourself? Can you remain true to your convictions?
This is certainly rambling for the most part, but it is a conversation that I would like to have with myself and others in the years to come.
After creating an online presence do you try to profit from it? Much of that will depend on why you are there, but we all have to pay the bills. If there is a demand or a niche to be filled why not take the bull by the horn and go all the way.
I am sure there are classy ways of going about this. I certainly don't want midwives running around with Bettie Sheets brand shirts, perfume, toothpaste, etc... But, I am slightly interested in marketing products that might fill a true need AND have my products be known for quality because my online presence has developed the idea that I would only put my name on quality.
My inclination would be to think that in the world of midwifery branding has existed primarily in the written form, as well as in education. I would hope that the lack of branding is because of a sense of purity in the birth world, putting the woman before themselves. However, I wonder if is more a lack of capital. I am not sure if an investor would find developing a product line aimed toward midwives to be lucrative enough. Is is possible to be pure while branding yourself? Can you remain true to your convictions?
This is certainly rambling for the most part, but it is a conversation that I would like to have with myself and others in the years to come.
I really haven't quite 'got' twitter yet, but I was inspired to try again after listening to Laureen Hudson's talk about Creating an Online Presence for the International Virtual Day of the Midwife
I actually feel a little ashamed of myself for ignoring that important outlet. I felt that it was extremely self-absorbed to tweet about every thing I did. Laureen's talk helped me to see that it was a valuable microblogging tool for me as a midwife and activist. To think I didn't really know what microblogging was until this morning! Thank you to Sarah for reminding me that I had not had a chance to listen to that fabulous (and free!) talk.
I actually feel a little ashamed of myself for ignoring that important outlet. I felt that it was extremely self-absorbed to tweet about every thing I did. Laureen's talk helped me to see that it was a valuable microblogging tool for me as a midwife and activist. To think I didn't really know what microblogging was until this morning! Thank you to Sarah for reminding me that I had not had a chance to listen to that fabulous (and free!) talk.
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